The term “Now Web” is the real-time conversational web that evolves as the user uses it.
Its the web that contains real people (twitter tweets, facebook updates, flickr, Youtube, tumblr etc.). This web is different from the web that contains robots, large indexes, databases because it changes very fast. This new web might initially complement the static web of today but will eventually replace it. As information overload increases, the only way to manage it will be to use a real-time web.
The term “Now Web” might have been coined by John Borthwick in his article titled Creative destruction … Google slayed by the Notificator? Fred Wilson also talked about it when he wrote about John Borthwick’s insights on the New web, oops the Now Web.
The “Now Web” creates new experiences for Internet users. These experiences rely on or enable the near-instantaneous exchange of information and online content.
The Now Web
Borthwick calls it the "Now Web."
"There is something new going on here," muses Borthwick, whose New York firm has invested in nearly 20 startups over the past year. "Somewhere in the past few months, the way that I experience the Internet, and specifically live information, changed. There is a 'Now Web' emerging out of an ecosystem of loosely coupled products.
"The density of the conversations and the speed at which they emerge and evolve is different," he adds.
Fred Wilson on the Now Web": "My first experience with user-generated content was in the '90s, with GeoCities, where you built a Web page, put a couple of pictures on it and you were done," Wilson says. "Then blogging came along in the late '90s, and people started to post stuff on a regular basis on the Internet."
Even with the onset of the now ubiquitous Web log, digital content was rarely viewed or exchanged instantaneously. Enter Twitter, a deceptively simple service launched in 2006 that asks you to answer the question "What are you doing?" in 140 characters or less and then distributes your answer within moments to anyone on the service who has chosen to "follow" you. Whether or not the immediacy, informality and brevity of these "tweets" are to everyone's liking, the approach has had a major impact on Internet communications.
For example, although Twitter was not designed to distribute news, it functions as a grass-roots wire service, regularly beating traditional media on news stories, from earthquakes in China to bomb scares in Chicago.
Twitter has only a few million users, compared with the tens of millions of people who use social network Facebook Inc., but it is one of the fastest-growing services on the Web, with a growth rate of 600% over the past year, Twitter co-founder Biz Stone says. The company's growth has not gone unnoticed by investors. Twitter was recently valued at $100 million, and the service has attracted an impressive list of backers in addition to Union Square and Betaworks, including Bezos Expeditions, Charles River Ventures, Digital Garage Inc. and Spark Capital, as well as high-profile angel investors such as Marc Andreessen, founder of Netscape Communications Corp. (acquired by America Online Inc. for $4.2 billion in 1999) and Ron Conway, an early backer of Google Inc.
"...Twitter Search changes everything. Imagine you are in line waiting for coffee and you hear people chattering about a plane landing on the Hudson. You go back to your desk and search Google for plane on the Hudson — today — weeks after the event, Google is replete with results — but the DAY of the incident there was nothing on the topic to be found on Google. Yet at http://search.twitter.com the conversations are right there in front of you. The same holds for any topical issues — lipstick on pig? — for real time questions, real time branding analysis, tracking a new product launch — on pretty much any subject if you want to know whats happening now, search.twitter.com will come up with a superior result set."
"Snagged this article "Google Next Victim Of Creative Destruction? (GOOG)", from Silicon Alley Insider by John Borthwick".